Hweixin® Chen
Wechat：chenhuixin94

Email chenhuixin2678@outlook.com

I'm a graphic designer trained at Kingston University - KSA (MA Graphic Design, Merit) and Guangzhou Academy of Fine Arts (BA Product Design). I have 6 years of graphic design experience — 3 years in teaching visual communication and editorial tutoring, and 3 years of continuous project-based graphic design work.

My work covers product catalogs, brand brochures, portfolio layouts, digital platform, and brand visual identity. I am familiar with the entire process from layout design to print production, including post-press techniques, material selection, and cost control. I can extend or restructure a brand's existing visual system based on its current identity.

Through years of design practice, I have developed a design style that is clean, restrained, detail-oriented, and values white space and order.

And，I thrive on stepping outside my comfort zone and tackling things I've never done before.

作为英国金斯顿大学平面设计专业与广州美术学院的设计专业毕业生，我过去涉及的工作涵盖产品手册、品牌画册、作品集编排、平台运营排版及营销传播物料以及品牌视觉搭建等。能够根据内容基调灵活调整版式风格，并确保视觉呈现服务于信息传达的有效性。

同时，我参与设计到印刷落地的完整流程，了解后期工艺、印刷材质选择与成本控制，能够围绕品牌核心诉求，构建完整的视觉框架体系，或对现有视觉语言进行延展与迭代，基于已有体系持续优化，输出最优视觉方案。

在长期的设计实践中，我形成了简洁、克制、注重留白与秩序感的风格。

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Sed ego Huixin Chen — typographus et editor
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